About This Project
Luna’s Clay Studio is a concept project created to explore e-commerce design for handmade jewelry brands. Using AI-generated branding and stock photography, I designed a professional storefront that showcases artisan earrings, highlights seasonal collections, and demonstrates how storytelling can build customer trust online.
Goals:
-
Give a handmade jewelry brand a sleek, professional online presence.
-
Make browsing effortless with clear categories, best sellers, and collections.
-
Strengthen brand trust through storytelling, authenticity, and customer touchpoints.
-
Encourage engagement and repeat visits through features like sign-ups and accounts.
Design approach:
To achieve these goals, I created a clean, modern layout that balanced professionalism with warmth. An earthy clay-inspired palette and lifestyle photography conveyed authenticity while keeping the site visually polished.
Interactive elements such as filters, login functionality, and promotional call-outs were included to mirror a real e-commerce experience. Story-driven sections like craftsmanship highlights and testimonials reinforced trust and gave the brand personality.
Key features:
-
Hero section showcasing featured collections and promotions
-
Product grid with pricing, sales tags, and featured labels
-
Customer reviews integrated directly on product pages
-
Email sign-up with discount incentive for conversions
Results
A sleek and professional e-commerce concept that delivers the look and feel of a real online shop. With intuitive navigation, integrated filters, reviews, and promotional features, the design demonstrates how a handmade jewelry brand can present its products in a modern, trustworthy, and conversion-focused way.
Luna Clay Studio
An elegant e-commerce design bringing artisan clay jewelry online