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About This Project
Coast to Coast Shell Collective is a handmade business specialising in unique, painted shell designs. At the time, they were accepting orders through a simple Google Form. I designed a full e-commerce website concept to showcase their collections, streamline the buying process, and give the brand a polished online presence.
Goals:
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Move away from Google Forms to a professional e-commerce system.
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Make ordering seamless and trustworthy for customers.
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Create a playful yet professional design that reflects the brand’s coastal charm.
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Highlight best-selling products while keeping the site easy to navigate.
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Build trust with potential customers through clear categories and brand storytelling.
Design approach:
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Used a bright, coastal-inspired color palette to capture the handmade, seaside aesthetic.
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Designed clear product categories and favorites sections to make browsing intuitive.
Key features:
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Eye-catching hero section with bold branding and call-to-action.
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“Shop by Category” section for easy product discovery.
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Dedicated “Favourites” section to spotlight best-selling designs.
Results
A fully designed concept site that demonstrates how Coast to Coast could present their products in a way that feels both creative and customer-friendly. Every element from the palette to the product grid reflects the brand’s coastal identity within a fully realised e-commerce design.
Coast to Coast
Shell Collective
From Google Forms to a professional e-commerce site that makes browsing, shopping, and connecting with the brand effortless.